8 Best Email Marketing Services in 2021
Is email marketing dead?
Some would argue this point, with all the other forms of communication that is at our fingertips for getting our marketing across to the masses. With recent advances in technology and social media, email marketing almost seems as to be an archaic marketing tactic.
But is it?
Email marketing isn’t dead, in fact, it’s a thriving source of effective marketing. Today, email marketing continues to be a critical strategy for marketing across many business models.For most growing companies having an ESP (email marketing service provider) is a must and ensures that the return on investment for marketing endeavors are maximized to there full potential.
Email marketing is one of the most effective ways to engage and nurture leads into customers. Having an engaging email lists of active subscribers can be extremely cost effective and can prove detrimental to your success in your business.
Additionally some research studies reveal an ROI of as much as 4,400% utilizing just email advertising and marketing services to make the process of email marketing easier which having specific attributes and capabilities that enhance and improve email communications (among other things) to help you acquire certified leads, nurture those leads, and close them for even more profits.
A number of these tools not just provides you an email editor, but they may also aid you in segmenting and saving contact info as your CRM ( Customer Relations Management) system. This helps you to maintain every one of your subscribers in one central repository for your marketing sales and provides a solution for your marketing teams to reference in the future.
However with many email advertising and marketing tools readily available today, where should you being? Which platform fulfills your organization’s distinct needs, and how can you set apart one email marketing service from the others?
We’ll address those concerns and even more in this overview of the best email marketing services.
Let’s dive in!
Best Email Marketing Services
Let’s get straight to the point? With so many email marketing tools available at our fingertips, which email marketing services are best suited to get you the best return on investment for your money.
Throughout my marketing career, I’ve managed multiple email lists with more than 100,000 subscribers and used about every email marketing tool there is. When it comes to running a successful marketing campaign, I know which email marketing platform will get the job done.
But to have a successful email marketing strategy , you need to find the best email marketing services that will help you in managing your subscribers, content, and campaigns.
Most email marketing platforms will have similar features. That’s why finding the best email marketing solution for your business or website can be difficult.
What makes one email platform better than others?
Whether your building a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing services for your situation.
Below, I will highlight the top features, benefits, prices, and any potential downsides for you to consider when it comes to choosing the right software that best suites your needs.
Best Email Marketing Services: Beginner Friendly
1. Constant Contact
Constant Contact is one of the best email marketing solutions when it comes to being beginner friendly.
Constant Contact has an amazing, yet very intuitive drag-and-drop email builder. It enables you to create new emails from scratch that look great without needing to have any coding knowledge. Adding elements such as text, images, videos, polls and webinar events to any of your marketing emails is quick and simple.
Plus, when utilizing Constant Contact, there are approximately 100 pre-made, mobile optimized templates at your fingertips to assist you in building out beautiful custom-designed emails. This is offered in most email marketing platforms today, but Constant Contact’s vast selection of templates is advantageous to the novice email marketer.
Another one of Constant Contact’s powerful features is the ability to track the results of your campaigns in real time. Showing key metrics such as click through rate, open rates, as well as individual subscriber data.
Like most email marketing platforms, Constant Contact base their pricing on the number of subscribers on your list.
Overall, Constant Contact with all of it’s key features are a really great option for novice marketers looking to build their email list from scratch.
Below, is a pricing breakdown for Constant Contact’s tiered subscriber plans:
Pricing for Constant Contact’s email software is fairly typical. There are two plans for you to choose from Email and Email Plus.
Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers Starting at $20 per month
- 501 – 2,500 Subscribers Starting at $45 per month
- 2,501 – 5,000 Subscribers Starting at $65 per month
- 5,001 – 10,000 Subscribers Starting at $95 per month
Email Plus
- 0 – 500 Subscribers Starting at $45 per month
- 501 – 2,500 Subscribers Starting at $70 per month
- 2,501 – 5,000 Subscribers Starting at $95 per month
- 5,001 – 10,000 Subscribers Starting at $125 per month
Constant Contact’s tiers go all the way up to 50,000 subscribers. Once you exceed your first 10,000 subscribers, you will be automatically upgraded to the next pricing tier.
If you’re looking for basic emails, the cheaper plan will be sufficient. But, if you’re looking to get the most out of the platform, I highly recommend the higher pricing tiers.
With the higher pricing tiers, you can unlock key features such as A/B testing, dynamic content, and behavioral automation campaigns.
Price starts at $20/mo
Drag-and-drop email builder
100+ mobile-friendly templates
Constant Contact offers a 60-day free trial
Best Email Marketing Services: Best All-In-One Automated Lead Generation
2. GetResponse
Getresponse is one of my favorite email marketing platforms as it’s a really great solution for beginner email marketers as well.
But what makes Getresponse standout from it’s Constant Contact counterpart is that it offers a more robust list of email marketing features that you won’t find in Constant Contact. Because of this, Getresponse is considered and all-in-one email marketing solution.
Getresponse offers advanced automation features not found in most novice friendly solutions. Having tools such as audience segmentation, autoresponders, landing page builders, advanced analytics, automated email sequences, and webinar software makes this software a no-brainer.
One powerful tool that Getresponse offers is called Autofunnel. This amazing tool allows you to create funnels for sales, webinars, leads, and so much more. The autofunnel function is fully automated and really easy to use.
These funnels include essential features such as emails, exit popups, Facebook ads, marketing automation and ecommerce integration. Getresponse offers a wide range of tools even at the entry level plan.
Once the user enters your funnel, Getresponse fully automates the customers’ journeys guiding them through the entire conversion process with multiple touchpoints.
Let’s take a closer look at GetResponse’s plans and pricing:
Basic Plan
- Price starts at $15/mo
- Automated sales funnels
- 200+ email templates
- 24/7 live chat support Get a 30 day free trial GetResponse
- Autoresponders
- Unlimited landing pages
- 1 sales funnel
- Unlimited lead funnels
- Sell e-products
Plus Plan
- Plus Starting at $49 per month
- Automation builder with 5 workflows
- 5 sales funnels
- Contact scoring capability
- Webinars with up to 100 attendees
- CRM software
Professional Plan
- Professional Starting at $99 per month
- Automation builder with unlimited workflows
- Paid webinars with up to 300 attendees
- Unlimited sales funnels
- Unlimited webinar funnels
Max Plan
- Max (enterprise tier) Custom pricing
- Transactional emails
- Dedicated IP
- Webinars with up to 500 attendees
- Consulting services for email campaigns
- Dedicated account manager
Getresponse’s basic plan is based on your first 1,000 subscribers. As you can see, the basic plan comes with advanced functionality features not found in most autoresponder platforms.
All plans come with 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integration and live chat support.
But to get the best user experience out of Getresponse, I’d recommend getting the Plus plan, especially if you don’t have a customer relationship management (CRM) software platform. The basic plan is higher compared to other platforms, but you get so much more when it comes to the suite of marketing tools it provides.
Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.
For the money, I highly recommend Getresponse as a leading email marketing provider that will provide you EVERYTHING you need to build your email list to automate leads and sales for your business.
In my opinion, this is one of the best email marketing services out there for the money. You really want to make sure to consider where you are in your business and if the cost is right for you.
Best Email Marketing Services: Best For AI-Powered Ecommerce
3. Moosend
Moosend is an amazing email marketing solution whether you’re a complete beginner or if you’re a marketing pro.
Much like, the first two providers, Moosend offers a easy drag-and-drop email builder along with email automation tools such as an easy segmentation tool, analytics tool, and that will help you drive sales to your offers.
One of my favorite things and most powerful features of Moosend is their use of ecommerce AI (Artificial Intelligence). AI leverages machine learning and collective filtering to target potential customers with products they may like based on shopping behaviors of similar customers.
One of Moosend’s unique features is also the ability to easily cross sell by providing product recommendations based on shopping habits while keeping track of how often those customers purchase certain products so you can provide constant marketing promotions to products they need in an effort to establish customer loyalty.
Moosend (during the writing of this post) is the only email marketing platform that offers this advanced email marketing functionality. But this has the potential to help out new ecommerce businesses level up their which will allow them to focus on matching products to their active subscriber list to generate more revenue.
Moosend also does simple email marketing services very well. Their customer personalization features allows you to create emails that are specific to your target customer behavior. The allows you to split your audiences by purchasing behavior, cart abandonment and more to create custom marketing messages to your subscribers.
With Moosend, you won’t get many responsive email templates to choose from. However, they’re all beautifully designed and eye catching.
Their basic plan starts at FREE with their premium plans starting around $8 per month. Let’s take a look at Moosend’s features and benefits below:
Free Plan
- AI-powered ecommerce
- Unlimited emails
- Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:
- Free $0/month
- Unlimited emails
- Signup and subscription forms
- Reporting and analytics
- No credit card required
Pro Plan
- Pro $8/month
- Landing pages
- Transactional emails
- Phone support
- SMTP server
- 5 team members
Enterprise Plan
- Custom reporting
- Dedicated account manager
- SSO & SAML
- On-boarding and migration
- 10 team members
Best Email Marketing Services: Best For Influencers
4. ConvertKit
ConvertKit is another one of my favorite email marketing solutions.
ConvertKit, in my opinion, is one of the best solutions for influencers and independant creators. This includes bloggers, video producers, artists, musicians and so much more.
The reason is that their platform focuses more on utilizing advanced email automation strategies to engage with their audience in an effort to nurture them with landing pages, membership sites, and ecommerce integrations.
For those of you who want to build automated email marketing campaigns at an affordable price, ConvertKit should be at the top of your list to consider.
Unlike most autoresponders on the market where you can create multiple list of subscribers, ConvertKit allows you to group your contacts into one list. But where this stands out from the rest is having the ability to tag your contacts manually for segmentation purposes and utilizes auto tags based on subscribers behavior.
Convertkit is one of the better email platforms for sending quick emails with a clean format to improve such things as email deliverability rates. When setting up automated emails, the platform utilizes a simple visual workflow chart which makes it more user friendly.
With its wide range of features such as 70 direct third party integrations, customizable forms, analytics tools and custom reporting, Convertkit is one of the best when it comes to email service providers.
To top it off, Convertkit offers live chat and email support for 12 hours per day, Monday through Friday, with some support provided on nights and weekends. This is an amazing add-on for such a powerful email marketing platform.
Much like other email autoresponder software, Convertkit pricing is based on the number of contacts you have.
Best of all, you can take advantage of Convertkit’s free 14 day trail just to give the platform a test drive.
Let’s take a look below at what you get with Convertkit’s tiered plan:
- Price starts at $29/mo
- Excellent for independent creators
- Custom forms & reporting
- Easy tagging and segmenting Get a 14 day free trial ConvertKit
- 0 – 1,000 Subscribers $29 per month
- 1,000 – 3,000 Subscribers $49 per month
- 3,000 – 5,000 Subscribers $79 per month
Best Email Marketing Services: Simplest Email Marketing Service
5. Mailerlite
Mailerlite is a extremely basic, yet powerful email marketing platform that offers all of the basic features you need without any of the fluff. Mailerlite’s limited features is all you need to get the job done when it comes to email marketing.
Mailerlite is geared to individuals/marketers looking for a simple user interface, landing page editor, list segmentation features and professional emails are all you need.
As an entry level autoresponder, Mailerlite would be the ideal platform if you’re looking for basic features such as sending out s, creating landing pages using there drag-and-drop builder, surveys and pop-ups makes this platform a great option for novice marketers.
One of Mailerlite’s most powerful features are its drag-and-drop email builders, which makes it really easy to design a professional looking email that gets great click through rates and excellent deliverability rates which makes this platform extremely powerful.
You can also segment your contacts to focus on personalization and optimize your campaigns with advanced features such as the ability to A/B test your emails for maximum sales conversions.
One of Mailerlite stand-out features is the ability to create autoresponder workflows where you basically create a workflow sequence allowing you send customers that haven’t opened your emails to another email or sending those that have to yet another email to acquire a click.
This is really powerful for such as basic autoresponder, but would definitely be useful when trying to get people in front of your product or service.
If you’re a complete beginner to email marketing, I highly suggest taking a look at Mailerlite.
Below is a list of their tiered plan pricing based on number of subscribers:
- Up to 1,000 subscribers $10 per month
- 1,001 – 2,500 subscribers $15 per month
- 2,501 – 5,000 subscribers $30 per month
- 5,001 – 10,000 subscribers $50 per month
- 10,001 – 15,000 subscribers $75 per month
- 15,001 – 20,000 subscribers $100 per month
- 20,001 – 25,000 subscribers $120 per month
- 25,001 – 30,000 subscribers $140 per month
Best of all Mailerlite offers a massive 30% discount if you sign up for annual billing. With this discount, Mailerlite is one of the most affordable options on this list.
Also, with Mailerlite, at the time of publishing this article, offers a free plan for up to 1,000 subscribers, but your limited to just 12,000 emails per month which is more than enough if you’re new to email marketing and building an email list.
Best Email Marketing Services: Best For List Growing
6. SendinBlue
One of the best email marketing software providers out there for growing your list of subscribers has to be SendinBlue.
Similar to the others on this list, SendinBlue offers a wide range of marketing automation tools to get you going in email marketing, such as a landing page builder, email tracking capabilities and a combination of drag-and-drop email editor, list segmentation and email automation that makes this a top contender.
The main feature when it comes to this platform is it’s landing page builder, which creates engaging pages to collect leads for your service and/or product.
Best of all, SendinBlue can leverage the power of and Facebook marketing to acquire more leads for your email lists. You also have the ability to use retargeting for paid advertising which allows you to get in front of potential customers that didn’t buy from you the first time at a much cheaper marketing cost.This is a very powerful feature of this software that helps in getting more subscribers to promote your offers to.
With SendinBlue, you can also create web forms that can be embedded anywhere on your site to get users information. This is a really powerful feature that they provide.
Checkout SendinBlue’s pricing below, unlike most autoresponder’s who base their prices on subscriber count, SendinBlue utilizes email count for their pricing structure:
SendinBlue has an amazing free plan that gives you unlimited subscribers and up to 300 emails per day. That’s a good number of emails for those looking to build their email lists from scratch. Perfect for startup business looking to dip their feet into trying email marketing.
Free Plan
- Unlimited contacts
- Drag & drop editor
- Highly customizable Try it for free today Sendinblue
- They currently offer four different pricing tiers:
- Free 0$ per month
- Up to 300 emails per day
- Unlimited contacts
- Chat
- SMS marketing
- Email template library
Lite Plan
- $25 per month
- Up to 100k emails
- No daily sending limit
- A/B testing
- Remove the Sendinblue logo
Premium Plan (Most Popular)
- $65 per month
- Up to 1MM emails
- Marketing automation
- Facebook ads
- Retargeted ads
- Landing pages
- Telephone support
Enterprise Plan
- Customized email volume
- 20+ landing pages
- Customer success manager
- Access for 10+ users
- Dedicated IP
Best Email Marketing Services: Best For Small Lists
7. Aweber
Of all the autoresponders listed in this article, Aweber happens to be one of the most reliable and affordable email software tools around.
But what makes Aweber stand out unlike its competitors who offer advanced features for different plans and prices, Aweber gives you all of these features in EVERY plan, which makes it a front-runner when it comes to deciding which solution to go with.
This is where Aweber shines because of their simple pricing structure which makes it a very suitable deal for marketers who have small to medium sized email lists with typically less than 500 subscribers.
Similar to other email marketing platforms, Aweber provides the usual features such as a drag-and-drop editor using email templates, sign-up forms, advanced segmentation capabilities, the ability to send autoresponder emails and a vast range of features.
Currently, if you have a list of 500 email subscribers or less, I would definitely recommend Aweber as one of the most popular email marketing solutions around.
Pricing is determined by the number of contacts on your list. But to reiterate, no matter which plan you go with, you will receive all of Aweber’s powerful features at no extra price.
Checkout what Aweber has to offer below for more info:
Price starts at $19/mo
Great for <500 subscribers
A/B testing and automation tools
Drag-and-drop email builder
Email analytics
A/B testing
Sign up forms
Automation
Third-party integrations
Subscriber segmentation
700+ pre-built templates Get started for free AWeber
- Here’s an overview of the pricing tiers.
- 0 – 500 Subscribers $19 per month
- 501 – 2,500 Subscribers $29 per month
- 2,501 – 5,000 Subscribers $49 per month
- 5,001 – 10,000 Subscribers $69 per month
- 10,001 – 25,000 Subscribers $149 per month
Best Email Marketing Services: Best For Ecommerce
8. Omnisend
Omnisend is one of the most powerful email marketing automation solutions that’s custom-made for ecommerce businesses looking to increase their marketing dollars using an email list.
They offer many features in their custom plan such as automated emails and the ability to utilize text through SMS messages to convert leads into customers which is extremely powerful in it’s own right.
Omnisend kicks it up a notch with features such as abandoment cart emails, web browser push notifications, purchase confirmation emails, Google customer match, Facebook ads retargeting capabilities and email tracking features designed to assist you in making sales and increasing your bottom line when it comes to ecommerce.
This is the perfect marketing solution, whether you do dropshipping or provide print on demand products, you can’t go wrong with Omnisend as your marketing automation software.
Among Ominsend’s numerous features, they also offer pre-built cross-channel sales tracking which is a total game changer to increase your average order value (AOV). If used correctly, cross selling can be extremely powerful when getting customers to put more items in their shopping cart for more sales.
All of their plans allow for segmented campaigns, which means you will be able to segment users to target for a specific product or service that you provide. This solutions works well with most ecommerce platforms such as Shopify and Woocommerce.
Best of all, you can start off with a 14-Day Free Trail Option which allows you to send up to 2,000 emails per day or 15,000 per month.
Really great option if your an ecommerce business owner looking to leverage the power that this particular email provider offers.
Their yearly plans and prices are based on the number of subscribers you have. Below is a summary of their pricing structure should you consider trying this amazing email marketing platform for your ecommerce marketing needs:
Free Plan
Price starts at $0
Tailor-made for ecommerce businesses
Pre-built automations
Up to 15,000 emails / month
Omnisend-branded email campaigns
Signup forms, boxes, and pop ups
Reports
Standard Plan
$16 per month
Up to 15,000 emails / month
Email campaigns
Signup forms, boxes, and pop ups
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Pro Plan
Pro $99 per month
Up to 15,000 emails / month
$80 in free SMS credits / month
Email campaigns
Signup forms, boxes, and pop ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Web push notifications
Facebook custom audiences
Google Customer Match
Priority support
Advanced reporting
Enterprise Custom pricing
Unlimited emails
Free SMS credits
Email campaigns
Signup forms, boxes, and pop ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Web push notifications
Facebook custom audiences
Google Customer Match
Priority support
Advanced reporting
Email migration
Dedicated account manager
Deliverability support
I would recommend going with the Standard plan on this one. Speaking as someone who currently works with ecommerce clients, having unbranded emails is worth the price alone and you will get access to their email and powerful text messaging tools to leverage and make even more sales. Best of all, Omnisend offers 24/7 chat and email support, so they’re always there when you need assistance.
Best Email Marketing Services: Conclusion
With so many email marketing solutions to choose from, it can be rather difficult to find the perfect one to fit your needs.
Primarily, each of the email marketing services listed within this article will provide you the basic necessity of collecting email addresses and building a contact list from scratch.
Truth of the matter is, you won’t go wrong with any of the autoresponders listed, but what you really have to take into consideration is what your use case is when it comes to email marketing.
Are you an ecommerce business owner looking to increase sales of your physical products? Are you a digital marketer, looking for a solution that will help you get more subscribers to your list to promote more digital products to? Or are you a blogger or vlogger looking to just drive more traffic to your online content?
No matter what the case may be, having a one of these powerful automation platforms for email marketing would fit the bill if you consider your purpose and how much you’re looking to spend to test it out.
If you’re a digital marketer, my personal recommendation would be GetResponse due to the fact that they are highly regarded as being one of the most reliable list management platforms around.
I also highly recommend Aweber if you’re a total newbie to online marketing and want a cheap, yet reliable email autoresponder service that gets the job done. But, you can’t go wrong with any of the eight services listed here.
I hope this article has helped you in forming a decision on the best email marketing services available out there.
Also, if you’ve experienced any one of these service or would like to recommend any other reliable and dependable email marketing providers, please make sure to leave a comment below.
Until next time!
