How to Promote Blog Content on Social Media
Today we’re gonna talk about how to promote blog content on social media. Whether you’re blogging for business or blogging as a hobby, that hope to one day turn into a business.
Odds are you work really hard on the posts you create, and when you put all those hours and all of that energy into writing and working to promote your blog content, there are a few things more devastating than getting little to no traffic.
A great place to find more potential blog readers is on social media. And you’re already probably working to make sure that your blog content offers real value for readers.
But now you have to get eyeballs on all that juicy content.
So first, here are some general rules to keep in mind for content promotion across all the social media platforms.
Promoting Your Content Using Captive Images
First off, always have a fabulous image for your posts. If you didn’t add an image to your blog post before you published it, go back right now and insert a nice picture.
Images are crazy important for upping your traffic. Articles with images actually get 94% more total views. In addition, the average length of a post that has an image is 4x longer than one without.
So how do you make sure you’re using images to their fullest potential? Here are some tips:
Use high-quality photos
If you want people to click on your links and read your articles, then you need to use good quality photos. In addition, the images should be clear and informative so that they can easily understand what is being said in the article.
You may not realize it, but there are many ways to market a website. You have to make sure that you’re using all of them if you want to see results. The tips above will help you get started with marketing your site.
So don’t just swipe one from Google because there are copyright rules against it. Your best bet is to take your own pictures for your posts.
If you’re not a photographer or want to go with some more stock photos, sites such as Pexels and Pixabay are fantastic sites to get free stock photos that you can use for personal or commercial use.
Share Relevant Infographics
As a small business owner, you know the importance of promoting your blog content on social media. But what’s the best way to do it?
One way that’s growing in popularity is using infographics.
An infographic is a visual way to present information. They can be used to promote blog content on social media, and they’re a great way to get your message across quickly and effectively.
Here are some tips for using infographics to promote your blog content:
Keep it simple
When creating an infographic, less is more. You want to be able to quickly and easily convey your message without overwhelming your audience.
Ideally, you want to create approximately 6-8 data points for your infographic based on the topic of the blog content.
This helps your reader visually reinforce what is being read for better comprehension and also to assist those who learn better using visual aids as opposed to just text.
Make it visually appealing
You can use bright colors to make your website stand out from the crowd, but you should also be careful not to overdo it. You don’t want your site to look like a neon sign or an advertisement for a fast food restaurant. Instead, choose colors that are easy
Use a Social Media Calendar
Our next tip is to maintain a social media content calendar.
I talk about this a ton, but content promotion takes planning and a social media content calendar will really keep you organized, so you have a better chance of meeting your traffic and engagement goals.
Not only should you be planning your content but also when to cross promote on other channels too.
It all goes into this.
Last thing to know is when you post on every account you run at the same time, it will become overwhelming for your audience.
You really want to try to stagger them out to really capture the most attention. So post a couple of times on your most popular channels and a couple of days later, hit the other relevant channels with your posts.
Social Media Sharing Icons
Speaking of social media, enable easy social sharing with icons on your blog or your website, and every blog post should have buttons that allow for easy sharing by you or your readers.
I know that’s something I look for when I’m reading a great blog. I wanna immediately share it with my friends and family. So I look for that icon.
So make it easy for that button and the sharing to happen.
In the article you’re reading right now, there is the option to share it to Twitter, Facebook, LinkedIn, Pinterest, et cetera, hint, hint, and your blogs should have similar buttons that enable your reader to easily share to their favorite social media platforms and get that extra word of mouth there.
And not only will this help you gain new readers, it will also show the world that, hey, you’re enough of an expert in your field that people want to share your content.
That’s so true, but you wanna also be mindful of timeliness. How often you share a new blog post is really going to depend largely on whether it’s a timely piece.
For example, if you are promoting a blog post that is about summer fashion trends, it won’t really make much sense to promote that post multiple times in the winter.
On the other hand, when you update timely posts for the new year, you can always reshare them again.
In other words, just be aware of what is going to be the most helpful to your audience before resharing anything. And another pro-tip here is to really write those more evergreen posts than timely ones because not all blog posts will immediately get the attention on social media.
Blog Promotion On Facebook
So now I want to go into tips for each of the platforms, starting with Facebook.
So tips for promoting your blog on Facebook:
Don’t share only your own content.
Now, while the goal is to get as many readers on your blog as possible, right? It’s important not to spam your page with only stuff from your website.
Plus, if you’re sharing other people’s posts, it can be a great way to build relationships and make new friends.
You’ll need to create accounts on all the sites that allow you to post links.
Share useful links that will help your ideal audience while showing them that, hey, you know your stuff, and don’t share too frequently: share one blog post of yours and then something else each day. And that something else can be a meme, an infographic, a link to another website, a video, or some other graphic that you’ve created.
Blog Promotion On Instagram
And now I want to take this over because it’s one of my favorite platforms for blog content promotion on Instagram. So starting off, really create those high quality images.
We all know Instagram loves those images; it’s a highly visual platform. So you’re going to need some quality images to capture people’s attention. And also maximize your Instagram bio.
Unless you have over 10,000 followers, your only place to add that link is actually on your Instagram profile page.
But if you have multiple links that you want to tell your visitors about, a nice little hack is either to use Linktree, it’ll create a little mobile optimized page with the ability to add a bunch of links, or create one on your own website and modify the links as you will.
And don’t forget to experiment with post frequency. So if you find your engagement is going up when you post three times a day, but it plateaus or dips at four posts, well, then you’ll have an indication that three times per day is your sweet spot. And again, the frequency with which you should post is going to vary.
But with Instagram stories, you need 10,000 followers for that precious swipe up feature that allows you to link to an individual blog post or really other links that you want to promote.
But you can still use Instagram stories and talk about the link in your bio. It’s going to vary depending on the audience and how often you should post, but test it out, experiment and see what works with your audience.
Yes, experiment, experiment, experiment.
Use of Hashtags
Also my favorite, use hashtags to drive niche specific traffic.
So when you use niche specific hashtags to help promote blog posts on social media sites, other social media users who are following similar hashtags are more likely to find you, which is great.
The golden rule that I’ve seen when it comes to the preferred number of hashtags you should use on each post is around 30. Now this is just a rule of thumb or a suggestion, but you need to understand that hashtags will drastically help your content get noticed on Instagram and will improve your organic reach on the platform.
Blog Promotion On Twitter
And now I want to move into Twitter, how to promote your blog on Twitter.
Well, first off, get creative, skip the lazy approach like tweeting out the world’s best margarita with a link to your post.
You have 140 characters to make a strong impression, so do it. Try something more exciting, like want the scoop on the world’s best margarita recipe?
Check it out here.
Hashtag cocktails, hashtag cocktail recipes, you get the gist – You know I do, but you need to follow up with an awesome sentence with some hashtags. You really wanna use hashtags to really help your tweet gain visibility when people search for specific keywords, which really can translate into more clicks, reads and even retweets.
And I can’t stress this enough, keep posting. Just like our crazy world, Twitter moves fast, people have the attention span of a goldfish, so you really need to keep good, quality content coming, especially when it comes to a social platform such as Twitter.
No, this doesn’t mean tweet the same thing 20 times in 20 minutes, not what I’m saying, spread it out throughout the day to hit multiple time zones, switch it up with different tweets that lead to the same URL.
Blog Promotion On Pinterest
Let’s talk about Pinterest.
And it’s something that we kinda forget a lot when it comes to blogging, but you can really create a pin for each post.
So you want to make sure that you have at least one high quality unique pin for every blog post that you write, and it should go live as soon as your post is live. And with this use search friendly descriptions.
So you really want to use a description similar to your blog’s meta-description, and try to make sure that you include the keyword phrase someone would be looking for on Pinterest.
So if they’re searching for Margaritas, make sure that is in your description. Be sure to make the most of the boards. So post your blogs, pins, or irrelevant boards on your Pinterest page.
This gives Pinterest more clues as to what your blog post is about.
So for example, your perfect French toast post should be pinned to a recipe or a breakfast board. And experiment with timing. I can’t stress this enough on actually all platforms, but at the risk of sounding like a broken record, experiment and see what works best for your engagement as your audience may be different from the average.
Blog Promotion On Youtube
So you’re here, we’re here and believe it or not, YouTube is a great source to promote your blog content. And that’s because it’s more of a search engine than a social media platform, but they do have a community section that allows users to directly engage with content creators.
Still, my advice for using YouTube to promote blog posts is similar to Pinterest in many respects, such as using a great title and description that someone will be searching for.
And your image thumbnail should also be high quality, to really catch the attention of the average user and for the fastest results, I recommend either reading the blog post to your viewer or showing them something related to your post.
For example, if it’s a how to post like a recipe or craft, your video should be of you making the item you’re blogging about.
How fun is that?
And then to direct your viewer to your blog, include the link to your post in the video’s description and state in the video that the viewer should visit your website for this post or others like it.
And we’ve covered a lot in this article, and I know it’s a lot to take in, but that’s why it’s so important to have a plan in place before you just start posting randomly to various social media platforms.
And remember, you don’t have to do everything at once, but you need to do something in order to gain more traffic to your blog. And social media is a great free place to start.
But that’s a wrap.
Make sure you leave a comment below and share your tips on promoting blog content on social media.
See you next time…