The Importance of Keyword Optimization

Hello everyone, wanted to share some information that many network marketers overlook when they begin this crazy adventure which is known as network marketing. No matter what form of marketing strategy you implement, whether it’s article marketing, email marketing, or social media marketing, learning the basics of search engine optimization is crucial in driving traffic to your blog and/or website. But what most novice network marketers don’t know, could hurt their business when it comes to ranking in the major search engines. And knowing the basic rules of SEO (search engine optimization) is learning keyword optimization. Many network marketers think by just generating traffic to their blog or website will instantly make them money overnight, but that’s not necessarily true. Learning how to get ‘targeted traffic‘ to your capture pages of your website or blog is the key and will not only drive droves of people to your site, but your conversion rates will grow exponentially by familiarizing yourself with keyword optimization.

Learning to pick out specific keywords relating to your website or blog content is vital to successfully ranking in the search engines while driving potential customers who are looking for a product, service, or information that you may have to offer. To use a simile, learning keyword optimization is like Mr. Miyagi teaching Danielson how to “wax-on, wax-off”. Just as Danielson was learning basics of the art of karate, you must immerse yourself in learning the art of finding keywords that will get you noticed in the search engines and more importantly convert that traffic into sales.

Things To Look For When Searching For The Right Keyword

Generally when you’re looking for specific keywords to use, you want to follow a set of requirements that will maximize the effectiveness of the keyword or keyword phrases for your website or blog posts. I generally use four rules of thumb to keep in mind when performing keyword optimization and if you follow these requirements in your search then you will soon be on your way to making money online, either that or eventually catching flies with a pair of chopsticks.

Relevancy – You want to make sure that you select keywords or keyword phrases that are relevant to your marketing niche and your blog content. For example, if you were writing a blog post on, let’s say..dog training, you wouldn’t select dog walking as your keyword phrase as this would not be relevant to your dog training content and people will totally miss your content because of one irrelevant word that doesn’t show your post in the search results. This is very important and should be your main priority when performing keyword optimization.
Traffic – Now this requirement you will need to rely on various different resources. There are some free keyword optimization tools available online. Google’s Adword Keyword Tool is a fairly useful tool to find keywords for free, but is not very accurate. I use another tool called, Market Samurai, that is way more accurate and gives you a phrase to broad rate, which is a percentage that shows you how often that particular keyword or phrase is searched within Google. Very useful tool. This tool also helps you specify relevant keywords which makes it an even better tool than Google’s. Ironically, it uses Google to find those keywords for you.
Commerciality – What I mean by this is that you have to find a keyword that is most likely to produce traffic within a search engine based on your content. Think of it as if you were searching for your particular content, what would you type in the search engine to find that product, service or information that you’re looking for. Try not to use a keyword term that is not likely going to be searched.
Competition – This is just as important as relevancy and traffic. Again, you may need a tool such as Market Samurai or Google’s tool to find whether a keyword has high, medium, or low competition. You generally don’t want to go with something that has a ‘High’ competition as sites with these keywords are very hard to outrank. I tend to stay away from ‘Low’ competition because these keywords are probably not searched on a regular basis. My recommendation is to look for keywords with a ‘Medium’ competition rating. This gives you a better chance of getting ranked with other sites that may have those keywords, but are not optimized within the search engines.

And there you have it, four keyword optimization requirements to follow when searching for keywords to help you get notice, drive ‘targeted traffic’ and make money online. I hope this posts helps someone. Make sure to check out Market Samurai, it’s a paid service, but well worth the money. If you would like to learn more, please don’t hesitate to leave me a comment below or contact me via the ‘Contact Me’ form here on the blog.

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